The Toyota Brand has Big Aspirations for Its Electrified Vehicles

December 19th, 2017 by

Already at the forefront of electrified driving, on December 18th, 2017 Toyota Motor Corporation unveiled an aggressive plan to ramp-up its electrified production strategy. Every alternatively fueled vehicle is onboard: battery electric vehicles (BEVs), hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs), and fuel cell electrical vehicles (FCEVs), and the goal is a big one: by 2030, the Toyota brand wants to achieve annual sales of 5.5M electrified vehicles, including 1M zero-emission vehicles.

If you drive a Toyota Prius near Fayetteville, GA, you’re already well-familiar with the unique level of excellence possessed by the Toyota brand’s current crop of hybrid and electrified vehicles. You may also remember that in October 2015, Toyota Motor Corporation revealed the Toyota Environmental Challenge 2050, which “aims to reduce the negative impact of manufacturing and driving vehicles as much as possible”, including a 90 percent reduction in CO2 emissions by 2050. The December 18th announcement is meant to be the driving force that makes the Environmental Challenge a success.

Here’s a breakdown of Toyota Motor Corporation’s game plan:

Zero-Emission Vehicles – the Toyota brand aims to have more than 10 BEV models on the market by the early 2020s. The move to popularize these models will begin in China and gradually expand to Japan, India, Europe, and the United States.

HEV and PHEV vehicles – the Toyota Hybrid System II (currently featured in the Toyota Prius and other models) will be further developed, and the brand’s HEV lineup will be expanded. Some models will receive a more powerful version of the Toyota Hybrid System II, while others will integrate a simpler hybrid setup, all based on customer driving requirements.

Big picture – by around 2025, every Toyota model will have an electrified version.

These are exciting times. Contact our Toyota car dealership in Newnan, GA for more information!

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